The goal of a company’s logistics channel is to ensure that the product is delivered to the customer on-time and without any unfavourable incidents. The area where companies face the most problems is the last mile.
How food and non-food retailers enhanced their customer interaction by adopting an omnichannel model, and why logistics plays a vital role in delivering instant customer gratification.
With disruptions in conventional retailing, this is how companies can embrace omnichannel and e-commerce retailing to efficiently cater to a new age of customer impatience and demands.
With increasing competition in every retail section, the success of a company boils down largely to customer satisfaction. Customer Experience Management is driven by a company’s need for differentiation, improved market performance and better financial performance.